Vice President of Growth
In her day-to-day work, Tracy focuses on elevating the client and candidate experience — ensuring that Encore’s brand and culture resonate with veterinary professionals and pet owners alike. She partners closely with hospitals to support team hiring, build brand presence, and craft meaningful stories that attract top talent and drive practice growth.
Prior to Encore, Tracy served as Director of an accredited trade school and held roles in veterinary support organizations, where she built a strong track record of streamlining systems, managing high-performing teams, and executing strategic initiatives across departments.
A champion of values-based marketing, Tracy is passionate about turning ordinary moments into extraordinary experiences — whether it’s through a compelling hiring campaign, a clinic rebrand, or a meaningful internal initiative. Creating magic along the way is important in her day-to-day life to ensure she is having fun everywhere she goes.
When she’s not ideating with her team or amplifying Encore’s mission, Tracy enjoys being on a boat in the Adirondacks, chasing her son and two dogs around their farm, and using AI and Canva to make fun creations for her friends and family.
Did you know?
Tracy had the honor of meeting Betty White in Beverly Hills three times as a contributor to Best Friends Animal Society.