Director of Growth & Innovation
Brenda Tassava Medina is a distinguished leader in the veterinary industry, recognized for her strategic vision and innovative approach to practice management. With over 25 years of experience, Brenda has dedicated her career to elevating veterinary practices through a unique blend of operational expertise and creative problem-solving.
Throughout her career, Brenda has been a passionate advocate for leveraging technology to enhance veterinary services. She is known for her ability to integrate cutting-edge solutions that streamline operations and improve patient care. Her forward-thinking mindset has led to the successful adoption of numerous innovative practices within the clinics she has worked with.
As a Certified Veterinary Practice Manager (CVPM) and a member of several industry organizations, including the Veterinary Hospital Managers Association (VHMA) and the American Animal Hospital Association (AAHA), Brenda remains at the forefront of industry trends and best practices. She is a sought-after speaker, Facilitator, and consultant, sharing her insights and expertise at conferences, veterinary study groups, and workshops nationwide.
In her role as the Director of Growth and Innovation at Encore Vet Group, Brenda is responsible for driving strategic initiatives that promote growth and enhance the delivery of veterinary care across the organization’s network of practices, as well as with independent consulting practices. Her leadership is characterized by a collaborative approach, focusing on empowering teams and fostering a culture of continuous improvement.
Brenda’s commitment to excellence and her visionary leadership have earned her numerous accolades and a reputation as a transformative force in the veterinary industry. She is dedicated to advancing the field and ensuring that veterinary practices are well-equipped to meet the evolving needs of their clients and patients.
Brenda lives in the Savannah, GA area with her husband, Jose’ Luis and son, Jacob.
Did you know?
In a former life, Brenda hustled on the 9-ball circuit and once was a ranked semi-professional player by the Women’s Professional Billiards Association.